Cookie Policy

Last updated 23 May 2018

This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Roche Diagnostics

When we use “we”, “us”, and “ours”, we refer to Roche Diagnostics – meaning:

–     Roche Diagnostics Nederland B.V.

–     Roche Sistemas de Diagnósticos, Lda. (PT),

–     Roche Diagnostics GmbH (A),

–     Roche Diagnostics A/S (DK),

–     Roche Diagnostics Scandinavia AB (SE),

–     Roche Diagnostics Oy (FI),

–     Roche Diagnostics Norge AS (NO),

–     Roche Diagnostics – Belgium,

–     Roche s.r.o., Divize Diagnostics (CZ),

–     Roche (Magyarország) Kft., Diagnosztika Divízió,

–     Roche Diagnostics (Schweiz) AG,

–     Roche Slovensko, s.r.o.

The Cookie Policy applies to our website


In some cases we may use cookies to collect personal information, or data that becomes personal information if we combine it with other information. In those cases, our Privacy Policy ( will apply in addition to this Cookie Policy.

What are cookies? 

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Many website owners use cookies to make their websites work, or work more efficiently. In addition, cookies can be used to provide reporting information.

Cookies set by the website owner – Roche Diagnostics in this case – are called “first party cookies”. Cookies set by other parties are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website, for instance advertising, interactive content, and analytics. The parties that set these third party cookies can recognise your computer, both when it visits the website and when it visits certain other websites.

Why do we use cookies?

We use first and third party cookies for several reasons. Some cookies are required for technical reasons. We refer to these cookies as “essential” or “strictly necessary” cookies, because our websites need them to operate.

Other cookies enable us to enhance the experience on our online properties by tracking and targeting the interests of our users. Third parties serve cookies through our websites for advertising, analytics and other purposes. The specific types of first and third party cookies served through our website and the purposes they perform are described below.

Essential website cookies:

The following cookies are strictly necessary to provide you with our websites’ services, or to enable you to use some of its features.

WordPress Cookie domainCookie expiry
wordpress_[hash],.rochekapastore.comUntil you sign out.
wordpress_logged_in_[hash],.rochekapastore.comUntil you sign out.
wp-settings-{time}-[UID],.rochekapastore.comUntil you sign out.
comment_author_[HASH],.rochekapastore.com1 year
comment_author_email_[HASH],.rochekapastore.com1 year
comment_author_url_[HASH],.rochekapastore.com1 year
woocommerce_cart_hash,.rochekapastore.comAt end of session
woocommerce_items_in_cart,.rochekapastore.comAt end of session
wp_woocommerce_session_[hash],.rochekapastore.com2 days
Youtube embedded video*
GPS,.youtube.com20 minutes
IDE,.doubleclick.net1 year
PREF,.youtube.com2 years from set/update
VISITOR_INFO1_LIVE,.youtube.com6 months
YSC,.youtube.comAt end of session
Vimeo embedded video*
player,.vimeo.com1 year
vuid,.vimeo.com2 years

How to refuse: Because these cookies are strictly necessary to deliver the websites to you, you cannot refuse them. You can block or delete them by changing your browser settings, as described below at “How can I control Cookies?”

*The marked cookies are third party cookies that can be deactivated on the website of the service provider. However we can not guarantee that all functions of the website are given if these cookies are deactivated.

Analytics and customisation cookies: 

These cookies collect information to help us understand how our websites are being used, and,how effective our marketing campaigns are. They can also enable us to customize our websites for you.

Google Analytics Cookie domainCookie expiry
_ga,.rochekapastore.com2 years
_gat,.rochekapastore.com1 minute
_gid,.rochekapastore.com24 hours
HotjarCookie domainCookie expiry
_hjClosedSurveyInvitesHotjar cookie. This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.365 days
_hjDonePollsHotjar cookie. This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.365 days
_hjMinimizedPollsHotjar cookie. This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjDoneTestersWidgetsHotjar cookie. This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.365 days
_hjMinimizedTestersWidgetsHotjar cookie. This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.365 days
_hjIncludedInSampleHotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.365 days
_hjShownFeedbackMessageThis cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.365 days

How to refuse: You can manage these cookies in your privacy preference centre, which you can access via the link in the footer of the website.

Advertising cookies: 

These cookies are used to make advertising messages more relevant to you. They prevent the same ad from reappearing continously, and in some cases they select advertisements that are based on your interests. These cookies are linked to a computer, and do not gather any personal information about you.

These are the two main ways we use advertising and targeting cookies:

  1. Interest-based advertising (or online behavioural advertising) means that our third party service providers place cookies on your device. These cookies remember your web browsing activity and group your interests, so they can provide you with advertisements that are more relevant to you when you visit our websites. Your previous web browsing activity can be used to infer things about you, such as your demographics (age, gender etc.).
  2. ‘Retargeting’ is a form of interest-based advertising that enables our advertising partners to show you advertisements based on your online browsing activity. This allows companies to advertise to people who previously visited their website. These cookies are usually placed on your device by third-party advertising networks. We have listed the main third party networks we work with below.

Without these cookies, it is likely that the amount of online advertisements you encounter stays the same, but that the type of advertisements will be less relevant to you.

Facebook pixel
.facebook.comAt end of session
fr,.facebook.com3 months
Twitter pixel
personalization_id,.twitter.com2 years
Eloqua pixel
ELOQUA,.eloqua.com2 years
ELQSTATUS,.eloqua.com2 years
BizoID,.ads.linkedin.com6 months
UserMatchHistory,.ads.linkedin.com6 months
bcookie,.linkedin.com2 years
lang,.ads.linkedin.comAt end of session
lidc,.linkedin.com1 day
IDE,.doubleclick.net1 Years, 10 Months, 28 days
JAR,.google.com0 Years, 1 Months, 0 days
1P_JAR,.google.nl0 Years, 1 Months, 0 days
APISID,.google.nl1 Years, 11 Months, 17 days
APISID,.google.com1 Years, 11 Months, 17 days
CONSENT,.google.com19 Years, 6 Months, 7 days
CONSENT,.google.nl19 Years, 6 Months, 7 days
HSID,.google.nl1 Years, 11 Months, 17 days
HSID,.google.com1 Years, 11 Months, 17 days
NID,.google.com0 Years, 6 Months, 0 days
NID,.google.nl0 Years, 5 Months, 27 days
OGPC,.google.nl0 Years, 1 Months, 13 days
SAPISID,.google.nl1 Years, 11 Months, 17 days
SAPISID,.google.com1 Years, 11 Months, 17 days
SID,.google.com1 Years, 11 Months, 17 days
SID,.google.nl1 Years, 11 Months, 17 days
SIDCC,.google.com0 Years, 2 Months, 29 days
SSID,.google.nl1 Years, 11 Months, 17 days
SSID,.google.com1 Years, 11 Months, 17 days
_ga,.google.com1 Years, 11 Months, 24 days

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies, like web beacons (sometimes called “tracking pixels” or “clear gifs”). Web beacons are tiny graphics files that contain a unique identifier. This identifier enables us to recognise when someone has visited our websites or opened an e-mail that we sent. This allows us, to monitor the traffic patterns of users within our website, to deliver or communicate with cookies, or to see whether you have come to our website from an online advertisement displayed on a third-party website. It also enables us to improve site performance, and to measure the success of email marketing campaigns. In many cases, these technologies need cookies to function properly, and declining cookies will impair their functioning.
What about other tracking technologies?

How can I control cookies?

You have the right to accept, reject cookies or revoke your acceptance. You can exercise your cookie preferences by clicking on the Privacy Preference Settings in the footer of our websites.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, although your access to some functionalities and areas may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, we refer you to your browser’s help menu for more information.

Search for...

SKU numbers, KK numbers, and product names