Your ordering experience is getting an upgrade.
Here’s what’s changing and when.
The Sequencing Store is transitioning to the new navify Online Ordering portal. According to this, the Sequencing Store will be sunset by the end of 2026. The new platform brings some helpful improvements along the way — including faster ordering, real-time delivery tracking, and access from any device. You will receive more information about accessing your new account closer to your migration date. In the meantime, our training resources are there to help you get comfortable at your own pace. If you have any questions, check our FAQ or reach out to us.
What is changing?
We are migrating all customer accounts from the current Sequencing Store to our new navify portal for Online Ordering. This is an important step towards a more standardized, consistent ordering experience for all our customers — and the transition will be completed by the end of of the year. This page is your single source for timelines, training resources, and answers to your questions.
What does this mean for you?
Starting from September 14th, ordering through the Sequencing Store will no longer be possible. To browse products, visit diagnostics.roche.com — clicking Add to cart on any product will add it directly to your cart on the Online Ordering platform. You will need an Online Ordering account to complete your purchases, so we recommend getting that set up ahead of time, as the set up may take a few days.
What to expect from the new Online Ordering solution
This new portal is designed to address key process requirements and help you reclaim valuable time.
Once you are familiar with the new system, you will be able to:
- Order Your Way Place orders using new “My Favourites” lists or bulk “Quick Order” file uploads.
- Get Full Order Visibility Track your order and delivery status in real time with an integrated Track & Trace connection.
- Order Instantly Speed up your ordering process with immediate confirmation. With Instant Ordering, manual approval from Roche is no longer required.
- Order Anywhere, Anytime Access the platform 24/7 from any device – desktop, tablet, or mobile.
- Easily Access Product Details Get detailed product information with direct links to User Manuals and Technical Data Sheets.
- See Real-Time Contract Pricing View your specific, contract-based prices for accurate purchase order creation.
Feature Highlights
-
Order Information and Track & Trace*
-
With the Track & Trace feature, you have full visibility over your delivery process – monitor the current location and status of your shipment at any time. This supports better planning and a more efficient delivery experience. All your orders are conveniently tracked in one place, giving you a complete overview of your shipments.
*This feature is only available in countries where track & trace functionality is implemented.
-
Quick Order
-
Build orders quickly using a bulk upload or manual entry. For large product lists, simply upload a .csv or .xlsx file with your required material numbers. For smaller orders, you can type or paste material numbers directly into the platform. Either way, the system will check availability, let you adjust quantities, and calculate price and tax before you submit.
Announcement 21 July 2026
Here we start communicating about the change that is coming and how you can be prepared for the migration. You don’t have to do anything yet, but you can already make the switch yourself.
Ordering only via Online Ordering 14 September 2026
You can only order via Online Ordering. It is still possible to login on the Roche Sequencing Store and see your order history and account details.
Sunset 7 December 2026
The Roche Sequencing Store will close down soon and will not be available anymore to visit. All useful links will be redirected to the new platforms.
Register for Online Ordering
You can register for your new Online Ordering account today to ensure a smooth transition with no interruption to your orders.
Get Ready: Training & Resources
We will provide comprehensive resources to help you and your team prepare for this change. This section will be updated as new materials become available.
How to place an order
How to view your standing orders
How to use the quick order feature
How to save frequently ordered items
Frequently Asked Questions
No, this is a mandatory transition for all customers. The Sequencing Store will be phased after the migration project is complete at the end of 2026.
Yes. We prioritize data security and accuracy. All necessary account data will be securely and accurately migrated to the new Online Ordering solution.
We are managing this process to be as seamless as possible. Your core account information will be migrated to the navify portal.
No, this migration will not change your pricing.
You will receive a specific “Welcome” email after your account is migrated. This email will have detailed instructions and a link to log in for the first time.
Nothing. Your local Roche representative will contact you via email with detailed instructions and next steps.
Still Have Questions?
If your question isn’t answered here, please contact your Roche sales representative or our customer support team here